Limited Edition
Jo Malone London
2026
Fragrance Packaging Design: Ralph Raposas
Creative Direction: David Pugh
A modern luxury packaging design that captures the warmth and depth of Myrrh & Tonka. The sleek, subtle brass bottle and minimal palette convey quiet sophistication, translating scent into
a refined visual experience.
Creative Direction: David Pugh
A modern luxury packaging design that captures the warmth and depth of Myrrh & Tonka. The sleek, subtle brass bottle and minimal palette convey quiet sophistication, translating scent into
a refined visual experience.
Joseph Joseph
2022
Led the complete refresh of Joseph Joseph’s gadget-focused homeware range, redesigning the packaging system across all SKUs. Taking ownership of both structural and graphic design, I re-engineered the architecture to better showcase the products’ clever functionality while improving usability and shelf presence.
The result is a bold, contemporary packaging language that heroed the brand’s innovative gadgets and iconic forms, creating a cohesive, high-impact retail range that feels as smart as the products themselves.
Selfridges & Co
2023
Art Direction: Laura Oliver / Emma Weber
Print Production: Matthew Ward
Motion: Michael Docking
A drawer-style advent calendar designed for longevity, transforming seasonal packaging into a reusable storage piece. The combination of larger and smaller drawers creates a practical yet luxurious system for organising beauty essentials long after the festive moment has passed.
Jo Malone London
2025
Collage Art: Rosanna Webster
A soothing daily essential, this range of luxury hand creams balances care with elevated design. I developed bespoke pattern concepts and led the packaging design for Jo Malone London, translating the brand’s understated luxury into a considered, tactile format.
Selfridges & Co
2023
Designed a premium packaging suite for smaller hampers, featuring two versatile formats: a wine and chocolate drawer box, and a foldable gift box engineered for efficient transit and storage. Crafted from rigid board with buckram embossing for enhanced tactility, each piece is elevated with the iconic Selfridges logo in spot UV gloss, combining practicality with a refined luxury finish.
Joseph Joseph
2020
Developed an elevated packaging range for Joseph Joseph’s innovative homeware collection. The design features a sleek black packaging body that enhances shelf presence while accentuating the products’ high-finished steel surfaces and iconic sculptural forms.
The result is a refined, contemporary system that reflects the brand’s functional sophistication and premium positioning.
Selfridges & Co
2023
A joyful Easter packaging range created for Selfridges, combining bold seasonal colour, playful illustration and premium confectionery cues. The collection balances luxury with light-hearted charm across chocolate eggs, quaill eggs and gifting formats.
Hotel Chocolat
2022
Developed the label design for a premium chocolate liqueur range, defining a clear communications hierarchy across variants. Focused on balancing indulgence and sophistication through refined typography, color coding, and structured information to enhance shelf impact and brand consistency.